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Mid-Atlantic Marketing Summit Baltimore
Thursday, October 18, 2012 from 7:45 AM to 6:00 PM (EDT)
Mid-Atlantic Marketing Summit - Intelligence & Insights on the Future of Communications. This summit, first held in McLean, VA this past Spring, is the region’s premier event in marketing, technology, communications and media. This one-day event brought together a sell-out gathering of nearly 400 advertising, marketing, communications and media executives to discuss high-level marketing and communications issues through a series of panels, keynotes, presentations and networking. We are very pleased to be hosting our Fall event in Baltimore.
The event is co-produced by two of the most respected news organizations of their kind in the region: Potomac Tech Wire, the region's source for technology news and co-producer of Digital Media Conference East, and Capitol Communicator, the region's source for marketing and communications news. The conference will be held at The Pier 5 Hotel, a preferred boutique venue nestled on its own pier with expansive views of Baltimore's Inner-Harbor.
The themes will focus on emerging technologies and trends in marketing communications. Topics will include: metrics, mobile, social media, multi-platform campaigns, online video campaigns, experiential advertising, B2B, PR, and much more (see the sample agenda below).
This summit will explore the disruptive technologies that are creating a major shift in how communications professionals reach their audiences and decision makers. You should attend if you are a CMO, advertising, public relations or marketing executive, entrepreneur, investor, technologist, brand marketer, creative director, researcher, media planner or publisher.
WHAT TO EXPECT
Visit our site from the Spring summit to see the quality of the speakers and attendees that we anticipate will be comparable or better for our Fall summit.
|7:45 - 8:30||
|8:30 - 8:40||Welcome|
|8:40 - 9:10||
Metrics/DataTop Five Digital Marketing Trends for 2013
|9:10 - 9:40||First Keynote|
|9:40 - 10:05||Coffee Break/Exhibits|
|10:05 - 10:35||Second Keynote|
|10:35 - 11:10||
CMO - Current State of MarketingTop CMO's discuss the major marketing and communication issues and developments most effecting their companies.
|11:15 - 12:00||
|12:05 - 12:55||What's Trending: Insights from Agencies
|1:00 - 1:45||Lunch|
|1:45 - 2:30||
|2:30 - 3:15||
What's Trending: Design, Video & More
|3:15 - 3:45||Break/Exhibits|
|3:45 - 4:30||
|4:30 - 5:15||
|5:15 - 6:00||Networking/Exhibits/Cocktails|
|The Pier 5 Hotel on Baltimore's Inner Harbor|
Dedicated to bringing together the vast spectrum of communications professionals who influence and educate the Mid-Atlantic region and the world by providing news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work.
Potomac Tech Wire is an independent news organization that covers technology stories in the greater Washington D.C. region in an objective manner through its daily email newsletter.
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