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Event Details
SUMMARY
Mid-Atlantic Marketing Summit - Intelligence & Insights on the Future of Communications. This summit, first held in McLean, VA this past Spring, is the region’s premier event in marketing, technology, communications and media. This one-day event brought together a sell-out gathering of nearly 400 advertising, marketing, communications and media executives to discuss high-level marketing and communications issues through a series of panels, keynotes, presentations and networking. We are very pleased to be hosting our Fall event in Baltimore.
The event is co-produced by two of the most respected news organizations of their kind in the region: Potomac Tech Wire, the region's source for technology news and co-producer of Digital Media Conference East, and Capitol Communicator, the region's source for marketing and communications news. The conference will be held at The Pier 5 Hotel, a preferred boutique venue nestled on its own pier with expansive views of Baltimore's Inner-Harbor.
The themes will focus on emerging technologies and trends in marketing communications. Topics will include: metrics, mobile, social media, multi-platform campaigns, online video campaigns, experiential advertising, B2B, PR, and much more (see the sample agenda below).
This summit will explore the disruptive technologies that are creating a major shift in how communications professionals reach their audiences and decision makers. You should attend if you are a CMO, advertising, public relations or marketing executive, entrepreneur, investor, technologist, brand marketer, creative director, researcher, media planner or publisher.
WHAT TO EXPECT
Visit our site from the Spring summit to see the quality of the speakers and attendees that we anticipate will be comparable or better for our Fall summit.
http://www.mamsummit.com
SAMPLE AGENDA
| 7:45 - 8:30 |
Registration/Coffee
|
|---|
| 8:30 - 8:40 |
Welcome |
|---|
| 8:40 - 9:10 |
Metrics/Data
Top Five Digital Marketing Trends for 2013
|
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| 9:10 - 9:40 | First Keynote
|
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| 9:40 - 10:05 | Coffee Break/Exhibits |
|---|
| 10:05 - 10:35 | Second Keynote |
|---|
| 10:35 - 11:10 |
CMO - Current State of Marketing
Top CMO's discuss the major marketing and communication issues and developments most effecting their companies. |
|---|
| 11:15 - 12:00 |
Concurrent Sessions
- Mobile Marketing: Beyond The Hype
- PR in a Social (and Mobile) World
- The Social Web - Navigating the Complexities of ROI
|
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| 12:05 - 12:55 |
What's Trending: Insights from Agencies
|
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| 1:00 - 1:45 | Lunch |
|---|
| 1:45 - 2:30 |
Concurrent Sessions
- Is Facebook Losing its Cool?
- Video Marketing: What's Working?
- Partner Presentations
|
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| 2:30 - 3:15 |
What's Trending: Design, Video & More
|
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| 3:15 - 3:45 | Break/Exhibits |
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| 3:45 - 4:30 |
Concurrent Sessions
- Beyond Facebook & Twitter: Google+, LinkedIn, Pinterest, Tumblr, and More
- B2B Marketing
- Partner Presentations
|
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| 4:30 - 5:15 |
Concurrent Sessions
- Content Marketing: Pulling the Audience In
- Marketing Automation: How to Scale
- Partner Presentations
|
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| 5:15 - 6:00 | Networking/Exhibits/Cocktails |
|---|
 |
The Pier 5 Hotel on Baltimore's Inner Harbor
|
|---|
When & Where
Pier 5 Hotel
711 Eastern Ave
Baltimore,
MD 21202
Thursday, October 18, 2012 from 7:45 AM to 6:00 PM (EDT)
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